Job Responsibilities

• To become the driving force behind bringing the company's innovative food dyes and flavors to market
• Develop and execute a data-driven go-to-market strategy, integrating sales, marketing, pricing, and sourcing tactics
• Craft and implement brand positioning and messaging that resonates with target audiences. Oversee the development and execution of marketing campaigns across various channels (digital, PR, event marketing, etc.)
• Secure strategic partnerships that fuel commercial success

• Lead market research and competitive analysis to drive strategic decisions.
• Track progress and analyze data to refine strategies and optimize performance

Required qualifications

• Bachelor's degree in business, science, or related field, with robust commercial acumen
• 7+ years of relevant experience in business development and/or marketing within the ingredient industry
• Expertise in the colorants and/or flavors industry with a deep understanding of pricing strategy, sourcing, and supply chain management.
• Proficiency in marketing principles and demonstrated success in executing effective campaigns
• Experience working in a fast-paced, data-driven environment
• Fluency in English is essential; proficiency in Spanish is a strong plus
  

Preferred qualifications

• Knowledge of food science and regulations, coupled with commercial experience in European/US markets.
• Proven experience with marketing automation tools and data analytics platforms

Personal competencies:

• Strategic thinker with a keen commercial sense and a profound understanding of the global ingredient industry
• Highly motivated and results-oriented, with a passion for exceeding goals
• Exceptional  communication and presentation skills, both verbal and written
• Adaptable and resourceful, able to thrive in an ambiguous and evolving market
• Passionate about foodtech, innovation, and brand-building